The Lionel, the Richie and the Wardrobe

A while ago we hosted a quick contest called Booking Bands in which we asked people to combine the name of a book with the name of a band. We received thousands of entries, posted a ton of them and then randomly selected three and sent those people the book and a CD from the band that they mashed together. The process of coming up with funny or unexpected associations in this contest became a central part of JC's recent presentation at SXSW and Seed, A General Theory of Creative Relativity -jc.06.10.08 #

A post from the daily flow of linkage called Fresh Signals, at Coudal.com.