The fair air, the cozy sweater, the hot tea. So what's missing?
Field-Tested Books will fill you in on what goes best with where.
"The resulting campaign was, in true Portland fashion, unconventional. Understanding that young locals prefer to discover things instead of being told what to buy, Helm suggested a subtle campaign focused on billboards. 'It had no call to action, no name of the team, no mention of the sport, no URL,' says Helm." -ms.03.31.14 #
A post from the daily flow of linkage called Fresh Signals, at Coudal.com.