Sometimes, on a Friday afternoon, you just have to throw caution
to the wind and drink that 2+ year old can of diet root beer. Moot Beer.
"The resulting campaign was, in true Portland fashion, unconventional. Understanding that young locals prefer to discover things instead of being told what to buy, Helm suggested a subtle campaign focused on billboards. 'It had no call to action, no name of the team, no mention of the sport, no URL,' says Helm." -ms.03.31.14 #
A post from the daily flow of linkage called Fresh Signals, at Coudal.com.