We jumped in the car and drove to Minneapolis to make
a documentary about Aesthetic Apparatus: Found and Reused.
Ben Kay asks, "How does Lurpak keep making the same ad so differently and beautifully?" The answer is: their agency hires awesome directors, like the infallible Dougal Wilson who made this one: "Adventure Awaits." -sd.04.11.14 #
A post from the daily flow of linkage called Fresh Signals, at Coudal.com.