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Coudal Partners

Fresh Signals

The Constitution of Pharmaceutical Advertisers

"10. During the lengthy list of side effects, a man, a woman and a dog waking on the beach at sunset shall be shown. When especially lengthy legal copy is being read, have the man throw the dog a Frisbee, or the woman pick up a shell and show it to the man, or the dog barking and the man and the woman giddy with laughter because they love their silly dog and the wonderful new drug they are taking." -ms.04.03.14 #

A post from the daily flow of linkage called Fresh Signals, at Coudal.com.