What's All This Then?

This site is edited by Coudal Partners, a design, advertising and interactive studio in Chicago, as an ongoing experiment in web publishing, design and commerce. [Next]

What's All This Then?

Thanks for visiting. If browsing around here while at work has had a negative effect on your productivity we're sorry but imagine what it's done to ours. [Hide]


This is our studio site. Among lots of other things, we run Field Notes Brand,
go there right now and spend lots of money. Thanks.

Coudal Partners

An Item From the CP Shop

items depicting a fictional athletic shoe

SM0204 ID SM0204 (photo)
Arrived 6.22.07 PM, USPS
From Charles and Michael "Mickey" Maloof
Description Sheets of stickers and 1" buttons
More info McFly2015.com
Swapped for TBD
Status at CP

Our clothing, transportation, and possessions allow other people to visually identify us and categorize us into any of an ever-growing list of subcultures. Thanks to the internet, these subcultures have mutliplied and subdivided even further. Once you were lucky if there was another punk in your school to talk to, now you feel isolated because you're the only vegetarian cyberpunk on the "70s mopeds" flickr group. Manufacturers and marketers, of course, have noticed these trends and found it possible to market limited-edition goods to even the smallest demographic.

The tennis shoe industry is a good example of this, look at Zappos.com and see how many different skateboarding shoe categories there are, for instance. Shoe collectors have popped up everywhere, and some shoes sell out faster than concert tickets. We here at CP were shocked when Adidas dropped the ball on the Zissou model. Sure, Adidas couldn't have foreseen the demand, but they could have popped up an "ORDER" link on their front page to catch the buzz, and had at least a couple thousand orders, and the shoes could have been turned around and shipped in a couple months, with no marketing or distribution costs. CP alone would still buy six pairs, at least. So, Nike, here's your chance to top Adidas. It's 2007, even the "power-lacing technology" and glowing logos has got to be possible. Make some McFly2015s. By 2015, they won't be cool anymore.

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The perfect stocking stuffer to add to any design gift, a 3-Pack of our a durable 100% made-in-the-USA memobooks, inspired by vintage farmers' planting books and other practical, historic, mostly-midwestern American design. $9.95