Civic pride is a big deal for most designers, and Pawtucket, RI-based Schwadesign is no exception. Their take on the classic "Virginia is for Lovers" campaign says so much ("We work hard in the birthplace of the American Industrial Revolution, but we're also sexy, and not too proud to use Brush Script") with only four words and two colors. Jeremy points out the wearer of the shirt must "pronounce it with as few syllables as possible: 'p'tucket.' Never 'paw-tuck-it.' That's how we recognize the out-of-towners."